Student Parent Success PSA Video for SXSW
Student Parent Success PSA Video for SXSW
Student Parent Success PSA Video for SXSW
Context
Between October 2024 and January 2025, I worked on an animated PSA video for Student Parent Success, designed to be showcased at SXSW EDU. The video aimed to highlight the challenges student parents face in higher education while narrating the historical evolution of college access.
Context
Between October 2024 and January 2025, I worked on an animated PSA video for Student Parent Success, designed to be showcased at SXSW EDU. The video aimed to highlight the challenges student parents face in higher education while narrating the historical evolution of college access.
Context
Between October 2024 and January 2025, I worked on an animated PSA video for Student Parent Success, designed to be showcased at SXSW EDU. The video aimed to highlight the challenges student parents face in higher education while narrating the historical evolution of college access.
Project Type:
Animated PSA Video
Project Duration:
October 2024 - January 2025
Role:
Lead Designer & Video Producer
Tools Used:
Project Type:
Animated PSA Video
Project Duration:
October 2024 - January 2025
Role:
Lead Designer & Video Producer
Tools Used:
Project Type:
Animated PSA Video
Project Duration:
October 2024 - January 2025
Role:
Lead Designer & Video Producer
Tools Used:
Overview
The problem: Why this PSA was necessary and the research behind it.
The process: How the animation was designed, iterated, and produced.
The solution: The final product, its impact, and key takeaways.
Overview
The problem: Why this PSA was necessary and the research behind it.
The process: How the animation was designed, iterated, and produced.
The solution: The final product, its impact, and key takeaways.
Overview
The problem: Why this PSA was necessary and the research behind it.
The process: How the animation was designed, iterated, and produced.
The solution: The final product, its impact, and key takeaways.
Why was this project needed?
Student Parent Success aimed to increase awareness about student parents in higher education. College access has historically been limited, and the PSA sought to illustrate how policies like the GI Bill, Civil Rights Act, and Digital Education changed access over time.
Key Challenges:
• Balancing Accuracy & Engagement
Making history concise yet impactful.
• Accessibility & Audience Context
Higher ed administrators needed clear, easy-to-digest messaging.
• Visual Consistency
AI-generated assets required manual refinements for brand cohesion.
Why was this project needed?
Student Parent Success aimed to increase awareness about student parents in higher education. College access has historically been limited, and the PSA sought to illustrate how policies like the GI Bill, Civil Rights Act, and Digital Education changed access over time.
Key Challenges:
• Balancing Accuracy & Engagement
Making history concise yet impactful.
• Accessibility & Audience Context
Higher ed administrators needed clear, easy-to-digest messaging.
• Visual Consistency
AI-generated assets required manual refinements for brand cohesion.
Why was this project needed?
Student Parent Success aimed to increase awareness about student parents in higher education. College access has historically been limited, and the PSA sought to illustrate how policies like the GI Bill, Civil Rights Act, and Digital Education changed access over time.
Key Challenges:
• Balancing Accuracy & Engagement
Making history concise yet impactful.
• Accessibility & Audience Context
Higher ed administrators needed clear, easy-to-digest messaging.
• Visual Consistency
AI-generated assets required manual refinements for brand cohesion.
My Approach:
• Research & Strategy – Mapped education milestones, identified audience gaps, and studied historical media.
• Storyboarding & Concept – Moodboards, wireframes, and iterative feedback loops with Student Parent Success stakeholders.
• Animation & Production – Motion graphics (After Effects), AI-enhanced visuals (Midjourney & Photoshop), final assembly (Premiere Pro).
My Approach:
• Research & Strategy – Mapped education milestones, identified audience gaps, and studied historical media.
• Storyboarding & Concept – Moodboards, wireframes, and iterative feedback loops with Student Parent Success stakeholders.
• Animation & Production – Motion graphics (After Effects), AI-enhanced visuals (Midjourney & Photoshop), final assembly (Premiere Pro).
My Approach:
• Research & Strategy – Mapped education milestones, identified audience gaps, and studied historical media.
• Storyboarding & Concept – Moodboards, wireframes, and iterative feedback loops with Student Parent Success stakeholders.
• Animation & Production – Motion graphics (After Effects), AI-enhanced visuals (Midjourney & Photoshop), final assembly (Premiere Pro).
Final Deliverable:
Final Deliverable:
Final Deliverable: